DIRECTOR - BRAND MARKETING
GENERAL CIGAR COMPANY
From packaging to positioning, product launches to marketing strategies, I spearheaded all General Cigar brand initiatives. This included the comprehensive repositioning of Macanudo, where I managed package redesign, SKU rationalization and 360° consumer/retailer communication plan. All this resulting in +9.9% top-line and +5.6% margin growth.
ASSOCIATE VICE PRESIDENT - MARKETING & STRATEGY
NATIONWIDE INSURANCE
As Associate Vice President of Marketing & Strategy, I developed customer strategies for Nationwide’s Life Insurance and Retirement Plan. My “Retirement Plans Customer Center of Excellence” strategy alone produced over $450 million in increased customer retention and sales through 2014.
DIRECTOR - ENSURE
ABBOTT LABORATORIES
My responsibilities included the management of $500MM Ensure Retail and Institutional business. As a Director, I delivered four consecutive years of top line and bottom line growth, by retargeting the brand towards “healthy moms” with new product launches, product upgrades and improved consumer communication.
BRAND MANAGER
OSCAR MAYER HOT DOGS